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Locally Grown

Here's some Food for thought… if you could help the environment while shopping at Metcalfe's Market and get the freshest, healthiest, tastiest food available in the area…would you? Metcalfe's has the largest selection of locally sourced products in the Madison and Milwaukee area! We make buying local easy for you so that you can feel great about supporting area farmers and producers while at the same time making a positive impact on the environment~

With close to 270 local growers and suppliers and over 2,500 products…our commitment to locally sourced food is evident in every department you visit at Metcalfe's Market. From seasonal varieties of fresh fruits and organic vegetables available, to specialty cheeses, tasty bakery or locally brewed beer, we value the relationships we've built with suppliers right here in Wisconsin!

That's why, Metcalfe's created “Metcalfe's Food Miles”, a national award-winning program that Metcalfe's Market is proud to call our own and helps you identify what's local. What exactly is “M Miles”? Good question…

“Metcalfe's Food Miles” tracks the number of miles that it takes for the locally grown and produced food to travel its way to our shelves. Look for this sign [ ] throughout the store – it highlights all Wisconsin products as well as those from Iowa and Illinois that are within a 150 mile radius of our store!

About



The Best Selection of Beef in Town!


  • Local & Sustainable

  • Kobe*

  • Prime

  • Dry-Aged*

  • Choice Black Angus

  • Grass-Fed

  • Organic

*Metcalfe’s Hilldale only.



Sustainability is a complex issue. “You can’t for example say that all farmed fish is good or bad, or that eating certain species is bad and eating others is good. Our goal here is to educate our customers.” Leah Caplan, Chief Food Officer.

local meat at Metcalfes

Best in town?
You tell us!


Carl's Cakes


Contact our bakery department for all of our fabulous flavors and sizes, including local Carl’s Cakes at Hilldale.

REUSE & CHOOSE

Keep reusing those shopping bags! Take .10¢ off your purchase or give .10¢ to our Charity of the Month:

January:
Keep WI Warm
Salvation Army

February:
American Red Cross

March:
Muscular Dystrophy Association

April:
WI Coalition Against Domestic Violence
Sojourner Family Peace Center

May:
Special Olympics Wisconsin

June:
Clean Lakes Alliance
Mental Health America of Wisconsin

July:
Boys & Girls Club

August:
Ronald McDonald House

September:
Humane Society

October:
Susan G. Komen

November:
Second Harvest Food Bank
Feeding America

December:
American Family Children’s Hospital
Children’s Hospital of MKE
 

Metcalfe’s Floral guarantees more than 50 varieties of premium quality flowers and plants everyday (at grocery store prices)!

  • We Deliver
  • Open 24 Hours*
  • Walk-in Cooler*
  • 5-Day Flower Guarantee
  • Award-winning design

*Metcalfe’s Hilldale only.