Here's some Food for thought… if you could help the environment while shopping at Metcalfe's Market and get the freshest, healthiest, tastiest food available in the area…would you? Metcalfe's has the largest selection of locally sourced products in the Madison and Milwaukee area! We make buying local easy for you so that you can feel great about supporting area farmers and producers while at the same time making a positive impact on the environment~
With close to 270 local growers and suppliers and over 2,500 products…our commitment to locally sourced food is evident in every department you visit at Metcalfe's Market. From seasonal varieties of fresh fruits and organic vegetables available, to specialty cheeses, tasty bakery or locally brewed beer, we value the relationships we've built with suppliers right here in Wisconsin!
That's why, Metcalfe's created “Metcalfe's Food Miles”, a national award-winning program that Metcalfe's Market is proud to call our own and helps you identify what's local. What exactly is “M Miles”? Good question…
“Metcalfe's Food Miles” tracks the number of miles that it takes for the locally grown and produced food to travel its way to our shelves. Look for this sign [ ] throughout the store – it highlights all Wisconsin products as well as those from Iowa and Illinois that are within a 150 mile radius of our store!