We’re 100% Green Powered!

Metcalfe’s Market is proud to participate in Madison Gas and Electric Company's Green Power Tomorrow program at the leadership level. "Grocery stores are generally large energy users because of our product mix, store size and the fact that we're open 24 hours a day," said Tim Metcalfe, President. "It's critical that we do what we can to reduce our carbon footprint—both because it's the right thing to do and because we know it's important to our customers."

In fact, both of our stores, Hilldale and Wauwatosa, are 100% green powered. Our combined renewable energy purchases offset the carbon dioxide equivalent of 39.6 railcars of coal annually. Plus, we promote local buying by offering more than 2,500 local foods to our customers (communicating Food Miles through signage so our customers know how far each item travels from the farm to our shelves). Here at Metcalfe’s we also use long-lasting, energy-sipping LED lighting, offer plastic bag recycling and encourage our customers to participate in our REUSE & CHOOSE bag recycling program where we pay $.10 per bag if brought in from home (customers can keep that $.10 or donate it to our local Charity of the Month).

"The Green Power Tomorrow program shows our dedication to our community and is a simple way for consumers to support renewable energy just by doing everyday shopping," said Metcalfe. "It's a way for us to lead by example and to show that every bit of green power can make a difference."

Green power benefits:

  • Reduce climate change
  • Reduce environmental impacts of developing fossil fuels
  • Reduce our dependence on scarce energy sources
  • Reduce our dependence on foreign energy resources.


Green Power Tomorrow


The Best Selection of Beef in Town!

  • Local & Sustainable

  • Kobe*

  • Prime

  • Dry-Aged*

  • Choice Black Angus

  • Grass-Fed

  • Organic

*Metcalfe’s Hilldale only.

tailgate with bucky

Best in town?
You tell us!

Carl's Cakes

Contact our bakery department for all of our fabulous flavors and sizes, including local Carl’s Cakes at Hilldale.


Keep reusing those shopping bags! Take .10¢ off your purchase or give .10¢ to our Charity of the Month:

Keep WI Warm
Salvation Army

American Red Cross

Muscular Dystrophy Association

Juvenile Diabetes Research Foundation

Special Olympics Wisconsin

REAP Farm to School
Milwaukee Childhood Obesity Prevention Project

Boys & Girls Club

Ronald McDonald House

Humane Society

Susan G. Komen

Second Harvest Food Bank
Feeding America

American Family Children’s Hospital
Children’s Hospital of MKE

Metcalfe’s Floral Studio guarantees more than 50 varieties of premium quality flowers and plants everyday (at grocery store prices)!

  • We Deliver
  • Open 24 Hours*
  • Walk-in Cooler*
  • 5-Day Flower Guarantee
  • Award-winning design

*Metcalfe’s Hilldale only.