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Awards & Honors

  • 1991 - Madison Magazine’s “Best in Madison” Gold Award
  • 2000 - Metcalfe’s – Hilldale receives the Grand Prize Retail Design Award from A.R.E., Association for Retail Environments; formerly NASFM
  • 2001 - Metcalfe’s - Hilldale receives the Visual Merchandising and Store Design Award for the remodel in 2000
  • 2003 - In Business Magazine ranks Metcalfe’s Sentry- Hilldale number 82 in their “Top 200” list of Dane County businesses
  • 2004 - Wisconsin Grocer’s Association’s “Grocer of the Year” Award for Tom Metcalfe’s outstanding contributions and involvement in the community and grocery industry
  • 2005 - Wauwatosa becomes the #1 Sentry store in Wisconsin, making Hilldale #2.
  • 2006 - Wisconsin Family Business of the Year for its positive links between family, business and innovative practices
  • 2006 - Metcalfe’s - Wauwatosa receives the American Graphic Design Award for signage.
  • 2006 - Madison Magazine’s “Best in Madison” Silver Award
  • 2006 - Allie Metcalfe from Metcalfe’s-Hilldale wins the Wisconsin Grocer’s Association’s “Great Wisconsin Bag Off” and advances onto National’s in Las Vegas
  • 2007 - NBC 15’s “Be Like Mike” award for Metcalfe’s commitment to eliminating hunger in Southern Wisconsin.
  • 2007 - Metcalfe’s - Hilldale is honored with a Retail Spotlight from Grocery Headquarters Magazine, located in New York City
  • 2008 - Madison Magazine’s “Best in Madison” Bronze Award
  • 2008 - Brat Fest receives Madison.com’s “Best Outdoor Festival” Award
  • 2008 - Brat Fest CD receives Madison Area Music Award’s “Best Compilation Album of the Year”
  • 2008 - In Business Magazine’s “Commercial Design Award” for Best Renovation in Retail
  • 2008 - EPA’s “Green Power Leadership Club” for going 100% Green Powered throughout the company
  • 2009 - National Grocer’s Association “Creative Choice Award” for the Best Specialty/Ethnic Marketing Event for Metcalfe’s Food Miles
  • 2009 - Madison Magazine’s “Best of Business Award” for Metcalfe’s Food Miles
  • 2009 - Wisconsin Grocer’s Association “Community Service Award” for Brat Fest
  • 2009 - Wisconsin Grocer’s Association “ Promotion of the Year Award” for Metcalfe’s Stuff-A-Semi Food Drive benefiting Second Harvest Food Bank
  • 2009 - Claire Dittmann from Metcalfe’s-Hilldale wins the Wisconsin Grocer’s Association’s “Great Wisconsin Bag Off” and advances onto National’s in Las Vegas

 

About



The Best Selection of Beef in Town!


  • Local & Sustainable

  • Kobe*

  • Prime

  • Dry-Aged*

  • Choice Black Angus

  • Grass-Fed

  • Organic

*Metcalfe’s Hilldale only.



Sustainability is a complex issue. “You can’t for example say that all farmed fish is good or bad, or that eating certain species is bad and eating others is good. Our goal here is to educate our customers.” Leah Caplan, Chief Food Officer.

local meat at Metcalfes

Best in town?
You tell us!


Carl's Cakes


Contact our bakery department for all of our fabulous flavors and sizes, including local Carl’s Cakes at Hilldale.

REUSE & CHOOSE

Keep reusing those shopping bags! Take .10¢ off your purchase or give .10¢ to our Charity of the Month:

January:
Keep WI Warm
Salvation Army

February:
American Red Cross

March:
Muscular Dystrophy Association

April:
WI Coalition Against Domestic Violence
Sojourner Family Peace Center

May:
Special Olympics Wisconsin

June:
Clean Lakes Alliance
Mental Health America of Wisconsin

July:
Boys & Girls Club

August:
Ronald McDonald House

September:
Humane Society

October:
Susan G. Komen

November:
Second Harvest Food Bank
Feeding America

December:
American Family Children’s Hospital
Children’s Hospital of MKE
 

Metcalfe’s Floral guarantees more than 50 varieties of premium quality flowers and plants everyday (at grocery store prices)!

  • We Deliver
  • Open 24 Hours*
  • Walk-in Cooler*
  • 5-Day Flower Guarantee
  • Award-winning design

*Metcalfe’s Hilldale only.