Dane County Buy Local

Downtown Madison Incorporated

Food Marketing Institute

Greater Madison Chamber of Commerce

Greater Madison Convention & Visitors Bureau

National Grocer's Association

Reap - Buy Fresh Buy Local of Southern Wisconsin

Slow Food


UW-Madison Family Buisness Center

Wauwatosa West Suburban Association of Commerce

Wisconsin Grocer's Association




The Best Selection of Beef in Town!

  • Local & Sustainable

  • Kobe*

  • Prime

  • Dry-Aged*

  • Choice Black Angus

  • Grass-Fed

  • Organic

*Metcalfe’s Hilldale only.

Best in town?
You tell us!

Carl's Cakes

Contact our bakery department for all of our fabulous flavors and sizes, including local Carl’s Cakes at Hilldale.

Keep reusing your bags!

Money collected in our café tip jars is used to purchase reusable grocery bags that are donated to local schools, decorated by students and distributed for FREE on Earth Day.

Metcalfe’s Floral Studio guarantees more than 50 varieties of premium quality flowers and plants everyday (at grocery store prices)!

  • We Deliver
  • Open 24 Hours*
  • Walk-in Cooler*
  • 5-Day Flower Guarantee
  • Award-winning design

*Metcalfe’s Hilldale only.